Link Building
Link popularity or the measure of relevant incoming links pointing to your site continues to be an important part of the online and search marketing puzzle. However, recent changes have meant that these links have to be selected very carefully. Context is critical and most often the best links now involve some kind of payment. For this reason we now consider link building to be the same as niche media buying.
Tourism Smart Marketing link building campaigns include:
Niche Media Research:
We look extensively for websites that are going to provide the right kind of traffic for your products and services and also help with your search engine presence.
Media Buying:
Once the websites for your niche media buy have been identified, we work to get you the best deal possible for placement ensuring the highest return on investment possible.
Reporting and Analysis:
As with all online marketing, it is important to track results and then understand where campaigns are working and where they are not. All our link building programs include a reporting and analysis component. We will look at any data provided by the linking sites/media buy placements as well as your web metrics to ensure you are getting the best value, and to identify further linking opportunities. This ongoing process gives us the opportunity to improve and further hone your online presence.
