Search Engine Marketing
Search engines provide global, targeted, highly pre-qualified traffic for products and services. The search landscape is constantly shifting and so it is important to have current, in depth knowledge to truly leverage these venues.
Tourism Smart Marketing provides the following search engine marketing services:
Search Engine Optimization:
Make sure your website is search engine friendly to attract natural, organic search traffic and is targeting the right combination of keywords. Keyword market research is the foundation on which all our search marketing campaigns are built, but is most critical for search engine optimization. We work with the big search engines like Google, Yahoo, MSN and AOL to ensure your site achieves the most amount f presence it can for the budget you have available. Free submission options are available, but we also have comprehensive experience with paid options.
Pay-per-click Search Engine Campaigns:
We have partnerships and professional status with Google and Yahoo! (formerly Overture) pay-per-click (PPC) programs. We have launched campaigns with MSN’s new PPC engine while it was still in beta testing. We have the tools and expertise to ensure you get the best return on investment (ROI) for every dollar spent in what can be a very costly venue if not managed properly. We also have expertise with PPC campaigns for other English speaking markets like the UK and Australia.
Shopping Search:
Shopping search engines are growing in popularity. Let us help you ensure your products have an optimized presence on free engines like Froogle and paid options like Yahoo! Shopping.
Reporting and Analysis:
As with all online marketing, it is important to track results and then understand where campaigns are working and where they are not. All our search marketing programs include a reporting and analysis component that will look at paid campaign as well as traffic metrics and analytics. This ongoing process gives us the opportunity to improve and further hone your online presence.
