User Experience Testing
Tourism Smart Marketing offers the following analytical services for the performance of your website as it relates to the user's (or your customer's) online experience:- Requirements Gathering: business, system and user requirements: We will learn about your business, your audiences/users, your processes
- User research (may include contextual research, ethnographic research, data analysis, current web metric analysis, card sorting, user surveys)
- Persona development based on user research
- Process research (includes existing process mapping)
- Content Inventory: detailed inventory of all the content on the web site
- Forensic Audit: detailed mapping of the current site
- Competitive Analysis: review and comparison of competitor and similar business sites
- Baseline Metrics: analyzing existing site traffic; capturing trends, common pathways etc.
- High-Level Information Architecture: creation of user experience model, organizing principals and high-level site map
- Web Space Strategy Development: help you determine your objectives and define your strategy for your web presence
- Usability Testing: we will test the structure, the design, and the interactions using both paper-based and clickable models
- User Acceptance Testing: we will confirm that the requirements gathered in the first phase have been met
- Web Metrics: we will compare activity on the site before and after changes were made